{"created":"2023-05-15T13:52:04.817859+00:00","id":13808,"links":{},"metadata":{"_buckets":{"deposit":"742b6fb9-9d1d-494c-99a3-753880b94559"},"_deposit":{"created_by":1,"id":"13808","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"13808"},"status":"published"},"_oai":{"id":"oai:chuo-u.repo.nii.ac.jp:00013808","sets":["442:886"]},"author_link":["51295","51294"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2020-02-28","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"36","bibliographicPageEnd":"146","bibliographicPageStart":"123","bibliographic_titles":[{"bibliographic_title":"企業研究"}]}]},"item_10002_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":" This study aimed to investigate the structural relationship and difference of integrated marketing communication (IMC) activities, service quality, brand image, brand trust, customer satisfaction and reuse intention of Japanese mobile telecommunication users. In doing so, this paper suggested reasonable IMC and service quality strategies. 500 mobile telecommunication users in Japan were surveyed as respondents. The results show that IMC and service\nquality had a positive influence on brand image, brand image had a positive influence on brand trust and customer satisfaction, and brand trust and customer satisfaction had a positive influence on reuse intention. Discussions and implications are also addressed.","subitem_description_type":"Abstract"}]},"item_10002_full_name_32":{"attribute_name":"著者別名(英)","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"51295","nameIdentifierScheme":"WEKO"}],"names":[{"name":"KANG, Kyoung-Soo","nameLang":"en"}]}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"企業研究所"}]},"item_10002_rights_15":{"attribute_name":"権利","attribute_value_mlt":[{"subitem_rights":"この資料の著作権は、資料の著作者または学校法人中央大学に帰属します。著作権法が定める私的利用・引用を超える使用を希望される場合には、掲載誌発行部局へお問い合わせください。"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1347-9938","subitem_source_identifier_type":"ISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"姜, 京守"}],"nameIdentifiers":[{"nameIdentifier":"51294","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-02-28"}],"displaytype":"detail","filename":"1347-9938-36-06.pdf","filesize":[{"value":"1.1 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"本文を見る","url":"https://chuo-u.repo.nii.ac.jp/record/13808/files/1347-9938-36-06.pdf"},"version_id":"2611b032-b9bd-4415-bb13-8583cb60da87"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"IMC","subitem_subject_scheme":"Other"},{"subitem_subject":"サービス品質","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランドイメージ","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド信頼","subitem_subject_scheme":"Other"},{"subitem_subject":"顧客満足","subitem_subject_scheme":"Other"},{"subitem_subject":"再利用意図","subitem_subject_scheme":"Other"},{"subitem_subject":"移動通信サービス","subitem_subject_scheme":"Other"},{"subitem_subject":"構造方程式モデリング（SEM）","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"IMC活動とサービス品質がマーケティング成果に及ぼす影響に関する実証研究","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"IMC活動とサービス品質がマーケティング成果に及ぼす影響に関する実証研究"},{"subitem_title":"The Relationship between IMC, Service Quality, Brand Image, Brand Trust, Customer Satisfaction, and Reuse Intention in Mobile Telecommunication Service","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"1","path":["886"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-02-28"},"publish_date":"2022-02-28","publish_status":"0","recid":"13808","relation_version_is_last":true,"title":["IMC活動とサービス品質がマーケティング成果に及ぼす影響に関する実証研究"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-05-15T16:38:24.904955+00:00"}