@article{oai:chuo-u.repo.nii.ac.jp:00013816,
 author = {NEGISHI, Kanako},
 issue = {37},
 journal = {企業研究},
 month = {Aug},
 note = {application/pdf, The issue of poverty in developing countries is extremely relevant for multinational enterprises which have complex global supply chains, both in developed and developing countries. One method of approaching the issue is through the Base of Pyramid concept. This study analyses the apparel industry, which has faced criticism about the working conditions of its workforce and its impact on the environment. We focus on the three largest apparel MNEs―
Inditex, H&M and Fast Retailing―for whom Bangladesh is an important sourcing destination, and examine their markets and contract factories by country. The results show that, with the exception of China, the MNEs view countries separately as either markets or production bases. In Bangladesh, where the apparel industry is a major exporting industry which provides employment to a large workforce, the MNEs applied few direct initiatives such as the BOP strategy to tackle poverty and wages, in their contracted factories. Although efforts have also been made under the ambit of the corporate social responsibility (CSR) guidelines, these measures are not far-reaching enough and the results are as yet unsatisfactory. MNE involvement in poverty alleviation is a recent phenomenon and was initiated by the concerned governments and public organisations, in view of the interdependence between the MNEs and their suppliers, and the influence of the MNEs. However, it is feared that too much of the responsibility to defend the rights of individuals will be transferred to companies by governments in the supplier countries.},
 pages = {125--142},
 title = {Application of the Base of Pyramid Strategy by Apparel MNEs for Poverty Alleviation in Bangladesh},
 year = {2020}
}