@article{oai:chuo-u.repo.nii.ac.jp:00016100,
 author = {IIDA, Asako},
 journal = {国際経営学論纂, Journal of Global Management},
 month = {Mar},
 note = {application/pdf, It is indispensable for companies to have brand slogans in English to advertise their CI and communicate well with consumers in the global market. However, most phrases are written in English and sometimes may lead to miscommunication with non-native English speakers. This study will examine how non-English speaking young Japanese people recognize and memorize famous brand slogans. We will analyze the result from multiple linguistic aspects, such as semiotic, semantics, and phonetics. The last part of this paper presents some versatile guidelines for composing a new English brand slogan targeting all the consumers in the world.},
 pages = {23--34},
 title = {Linguistic Strategies of Composing Brand Slogans in English to　Communicate with Non-Native English-Speaking Consumers},
 volume = {1},
 year = {2022}
}