{"created":"2023-05-15T13:53:15.733058+00:00","id":16100,"links":{},"metadata":{"_buckets":{"deposit":"a240a2c7-9969-480d-945c-f77825f566f4"},"_deposit":{"created_by":1,"id":"16100","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"16100"},"status":"published"},"_oai":{"id":"oai:chuo-u.repo.nii.ac.jp:00016100","sets":["1005:1006"]},"author_link":["56307"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-03-25","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"34","bibliographicPageStart":"23","bibliographicVolumeNumber":"1","bibliographic_titles":[{"bibliographic_title":"国際経営学論纂"},{"bibliographic_title":"Journal of Global Management","bibliographic_titleLang":"en"}]}]},"item_10002_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"It is indispensable for companies to have brand slogans in English to advertise their CI and communicate well with consumers in the global market. However, most phrases are written in English and sometimes may lead to miscommunication with non-native English speakers. This study will examine how non-English speaking young Japanese people recognize and memorize famous brand slogans. We will analyze the result from multiple linguistic aspects, such as semiotic, semantics, and phonetics. The last part of this paper presents some versatile guidelines for composing a new English brand slogan targeting all the consumers in the world. ","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"中央大学国際経営学部"}]},"item_10002_rights_15":{"attribute_name":"権利","attribute_value_mlt":[{"subitem_rights":"この資料の著作権は、資料の著作者または学校法人中央大学に帰属します。著作権法が定める私的利用・引用を超える使用を希望される場合には、掲載誌発行部局へお問い合わせください。"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2436-6110","subitem_source_identifier_type":"ISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"IIDA, Asako","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"56307","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2022-09-06"}],"displaytype":"detail","filename":"2436-6110_1_23-34.pdf","filesize":[{"value":"565.4 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"本文を見る","url":"https://chuo-u.repo.nii.ac.jp/record/16100/files/2436-6110_1_23-34.pdf"},"version_id":"74687233-e76f-49f6-a96f-5d0ea10e5fcf"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"advertisement","subitem_subject_scheme":"Other"},{"subitem_subject":"brand slogan","subitem_subject_scheme":"Other"},{"subitem_subject":"recognition rate","subitem_subject_scheme":"Other"},{"subitem_subject":"linguistic advantage","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"Linguistic Strategies of Composing Brand Slogans in English to　Communicate with Non-Native English-Speaking Consumers","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"Linguistic Strategies of Composing Brand Slogans in English to　Communicate with Non-Native English-Speaking Consumers","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"1","path":["1006"],"pubdate":{"attribute_name":"公開日","attribute_value":"2022-09-06"},"publish_date":"2022-09-06","publish_status":"0","recid":"16100","relation_version_is_last":true,"title":["Linguistic Strategies of Composing Brand Slogans in English to　Communicate with Non-Native English-Speaking Consumers"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-05-15T15:30:36.039798+00:00"}