@article{oai:chuo-u.repo.nii.ac.jp:00016115,
 author = {江口, 匡太},
 issue = {39},
 journal = {企業研究},
 month = {Aug},
 note = {application/pdf, I consider campaign strategy using campaign bulletins for House of Representative candidates in Tokyo elections from 1979 and 2014. A campaign bulletin is a major media announcement for candidates to inform the public about their promises to their constituencies, and therefore candidates often promote themselves and their parties in such bulletins to get more votes. Some candidates emphasize their own and/or their party affiliation in large letters and/or repeatedly in campaign bulletins. I estimate how much the promotion of candidates’ name and party affiliation influences their share of the vote. 
I found that candidates of the Liberal Democratic Party (LDP) won more votes by emphasizing their own names in big letters under multi-member districts (MMDs) before the 1994 electoral reform. Under single-member districts (SMDs) after the reform, however, if candidates mentioned their party affiliation repeatedly, they could win more votes. An increase of one standard deviation from the mean of description of party affiliation provided 8.2% more votes for the average winner. This effect applies to major candidates except those of the LDP. This indicates that a tight relationship with their parties is crucial for candidates except for the LDP, but that candidates’ individual competencies and networks in their districts might still have been more important for LDP candidates than their relationship with LDP headquarters.},
 pages = {77--98},
 title = {自民党の個人戦，野党の組織戦 : 選挙公報にみる東京都衆議院議員候補者の選挙戦略},
 year = {2021},
 yomi = {エグチ, キョウタ}
}