@article{oai:chuo-u.repo.nii.ac.jp:00016126,
 author = {久保, 知一},
 issue = {38},
 journal = {企業研究},
 month = {Feb},
 note = {application/pdf, Little has been known whether offers for transaction with relation-specific investments are accepted and how social differences affect the acceptance for the offers. Therefore, this paper asks (1) whether Japanese are more reluctant than Americans to initiate a transaction in marketing channels, and (2) why relation-specific investments lowers willingness to accept the offer. Scenario experiments using a Japanese and U.S. sample found that Americans have higher willingness to accept than Japanese, and that relation-specific investments prime negotiators’ prevention focus which, in turn, lowering willingness to accept.},
 pages = {25--46},
 title = {流通チャネルにおける垂直的取引関係開始の日米比較},
 year = {2021},
 yomi = {クボ, トモカズ}
}