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Perceived Fairness of Dynamic Pricing in Airline and Ride-sharing Business
https://doi.org/10.24789/0002000891
https://doi.org/10.24789/0002000891956158d5-1d0a-4192-a1fc-6740d3f05022
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
2436-6110_3_87-97.pdf
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||
|---|---|---|---|---|---|---|---|---|
| 公開日 | 2024-05-15 | |||||||
| タイトル | ||||||||
| タイトル | Perceived Fairness of Dynamic Pricing in Airline and Ride-sharing Business | |||||||
| 言語 | en | |||||||
| タイトル | ||||||||
| タイトル | Perceived Fairness of Dynamic Pricing in Airline and Ride-sharing Business | |||||||
| 言語 | en | |||||||
| 言語 | ||||||||
| 言語 | eng | |||||||
| キーワード | ||||||||
| 言語 | en | |||||||
| 主題Scheme | Other | |||||||
| 主題 | Dynamic pricing | |||||||
| キーワード | ||||||||
| 言語 | en | |||||||
| 主題Scheme | Other | |||||||
| 主題 | Perceived fairness | |||||||
| キーワード | ||||||||
| 言語 | en | |||||||
| 主題Scheme | Other | |||||||
| 主題 | Customer satisfaction | |||||||
| キーワード | ||||||||
| 言語 | en | |||||||
| 主題Scheme | Other | |||||||
| 主題 | Digital business | |||||||
| 資源タイプ | ||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||
| 資源タイプ | departmental bulletin paper | |||||||
| ID登録 | ||||||||
| ID登録 | 10.24789/0002000891 | |||||||
| ID登録タイプ | JaLC | |||||||
| 著者 |
Singh,Mahendra
× Singh,Mahendra
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| 抄録 | ||||||||
| 内容記述タイプ | Abstract | |||||||
| 内容記述 | In the recent years, businesses are able to dynamically change their prices depending on market demand, leveraging the power of real-time information. This dynamic pricing strategy helps the businesses in optimizing the revenues, realizing the speed to market, and achieving the higher competitiveness. However, in certain cases, the quick fluctuations in prices are perceived to be unfair by the customers. This research is focused on understanding how customers perceive fairness of dynamic pricing and whether there are any differences in the customer perception of fairness for the different businesses. In this research, outcome fairness and process fairness are studied for airline and ride-sharing businesses. Based on the various analyses conducted in this research, it is found that the customer perception of unfairness towards the dynamic pricing is higher for the ride-sharing business compared to the airline business, which is mainly attributed to the frequency and recency of use in these two different businesses. Finally, a few recommendations to the businesses are provided in this research to reduce the customer perception of unfairness towards the dynamic pricing strategy. | |||||||
| 言語 | en | |||||||
| 書誌情報 |
ja : 国際経営学論纂 号 3, p. 87-97, 発行日 2024-03-25 |
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| 出版者 | ||||||||
| 出版者 | 中央大学国際経営学部 | |||||||
| 言語 | ja | |||||||
| ISSN | ||||||||
| 収録物識別子タイプ | ISSN | |||||||
| 収録物識別子 | 2436-6110 | |||||||
| 権利 | ||||||||
| 言語 | ja | |||||||
| 権利情報 | この資料の著作権は、資料の著作者または学校法人中央大学に帰属します。著作権法が定める私的利用・引用を超える使用を希望される場合には、掲載誌発行部局へお問い合わせください。 | |||||||
| フォーマット | ||||||||
| 内容記述タイプ | Other | |||||||
| 内容記述 | application/pdf | |||||||
| 著者版フラグ | ||||||||
| 出版タイプ | VoR | |||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||
