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Exploration of Showrooming Customer Guilt in India and Japan
https://doi.org/10.24789/0002002390
https://doi.org/10.24789/00020023900912dc7a-9439-4131-876e-9e4929dedc5c
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
2436-6110_4_087-096.pdf (76.9 KB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||
|---|---|---|---|---|---|---|---|---|
| 公開日 | 2025-06-05 | |||||||
| タイトル | ||||||||
| タイトル | Exploration of Showrooming Customer Guilt in India and Japan | |||||||
| 言語 | en | |||||||
| 言語 | ||||||||
| 言語 | eng | |||||||
| キーワード | ||||||||
| 言語 | en | |||||||
| 主題Scheme | Other | |||||||
| 主題 | Showrooming | |||||||
| キーワード | ||||||||
| 言語 | en | |||||||
| 主題Scheme | Other | |||||||
| 主題 | E-commerce | |||||||
| キーワード | ||||||||
| 言語 | en | |||||||
| 主題Scheme | Other | |||||||
| 主題 | Brick-and-mortar | |||||||
| キーワード | ||||||||
| 言語 | en | |||||||
| 主題Scheme | Other | |||||||
| 主題 | Offline-merge-online | |||||||
| キーワード | ||||||||
| 言語 | en | |||||||
| 主題Scheme | Other | |||||||
| 主題 | Customer guilt | |||||||
| 資源タイプ | ||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||
| 資源タイプ | departmental bulletin paper | |||||||
| ID登録 | ||||||||
| ID登録 | 10.24789/0002002390 | |||||||
| ID登録タイプ | JaLC | |||||||
| 著者 |
Singh, Mahendra
× Singh, Mahendra
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| 抄録 | ||||||||
| 内容記述タイプ | Abstract | |||||||
| 内容記述 | Purchase decisions are sometimes influenced by emotions. However, sometimes there are post-purchase emotions too, that influence the overall customer experience. In certain cases, there are positive post-purchase emotions such as happiness, joy, satisfaction, etc., while sometimes there are negative emotions such as anxiety, guilt, etc. The objective of this research is to understand whether there is an emotion of guilt when a customer collects the information, experiences a product or a service at a physical brick-and-mortar retail store, and then makes the purchase online. Both online and offline channels have their own respective strengths and weaknesses. From the customer’s point of view, both channels are important as they offer their own respective values to the customers. It is important that both channels are sustainable, either as independent retailing channels or offline-merge-online retailing. This research contributes to understanding the customer emotions related to showrooming and its impact on the overall customer experience. | |||||||
| 言語 | en | |||||||
| 書誌情報 |
ja : 国際経営学論纂 号 4, p. 87-96, 発行日 2025-03-25 |
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| 出版者 | ||||||||
| 出版者 | 中央大学国際経営学部 | |||||||
| 言語 | ja | |||||||
| ISSN | ||||||||
| 収録物識別子タイプ | ISSN | |||||||
| 収録物識別子 | 2436-6110 | |||||||
| 権利 | ||||||||
| 言語 | ja | |||||||
| 権利情報 | この資料の著作権は、資料の著作者または学校法人中央大学に帰属します。著作権法が定める私的利用・引用を超える使用を希望される場合には、掲載誌発行部局へお問い合わせください。 | |||||||
| フォーマット | ||||||||
| 内容記述タイプ | Other | |||||||
| 内容記述 | application/pdf | |||||||
| 著者版フラグ | ||||||||
| 出版タイプ | VoR | |||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||
