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Generation Z’s Intention Behavior to Subscribe the Paid Digital Subscription Services
https://chuo-u.repo.nii.ac.jp/records/2003580
https://chuo-u.repo.nii.ac.jp/records/200358019ce084a-e3ad-43d6-89bc-d80757525876
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
2436-6110_05_033-046.pdf (121.5 KB)
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| アイテムタイプ | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2026-03-13 | |||||||||
| タイトル | ||||||||||
| タイトル | Generation Z’s Intention Behavior to Subscribe the Paid Digital Subscription Services | |||||||||
| 言語 | en | |||||||||
| 言語 | ||||||||||
| 言語 | eng | |||||||||
| キーワード | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | Generation Z | |||||||||
| キーワード | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | Generation Z | |||||||||
| キーワード | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | Theory of Planned Behavior | |||||||||
| キーワード | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | Digital business | |||||||||
| キーワード | ||||||||||
| 言語 | en | |||||||||
| 主題Scheme | Other | |||||||||
| 主題 | Digital consumer behavior | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| 著者 |
SINGH,Mahendra
× SINGH,Mahendra
× Jiaxi,Li
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| 抄録 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | This study investigates the factors influencing Generation Z’s intention to subscribe to paid digital services, drawing upon the Theory of Planned Behavior (TPB). According to this theoretical framework, three constructs are examined: attitudes toward paid membership, subjective norms, and perceived behavioral control. Data were collected via a questionnaire administered to 155 Generation Z users of paid subscription services. The findings indicate that positive attitudes and subjective norms significantly enhance subscription intentions, whereas the financial self-control dimension of perceived behavioral control exerts a negative effect. Participants were further categorized into early and late Generation Z subgroups; while both groups demonstrated similar attitudes and spending behaviors, however younger members exhibited a reduced susceptibility to social influence. The results suggest that Generation Z values paid digital contents but prefers transparent pricing, clear benefits, and autonomy over aggressive marketing. Finally, the study proposes some recommendations for digital platforms seeking to increase paid subscription among Generation Z users. | |||||||||
| 言語 | en | |||||||||
| 書誌情報 |
ja : 国際経営学論纂 号 5, p. 33-46, 発行日 2026-03-10 |
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| 出版者 | ||||||||||
| 出版者 | 中央大学国際経営学部 | |||||||||
| 言語 | ja | |||||||||
| ISSN | ||||||||||
| 収録物識別子タイプ | ISSN | |||||||||
| 収録物識別子 | 2436-6110 | |||||||||
| 権利 | ||||||||||
| 権利情報 | この資料の著作権は、資料の著作者または学校法人中央大学に帰属します。著作権法が定める私的利用・引用を超える使用を希望される場合には、掲載誌発行部局へお問い合わせください。 | |||||||||
| 言語 | ja | |||||||||
| フォーマット | ||||||||||
| 内容記述タイプ | Other | |||||||||
| 内容記述 | application/pdf | |||||||||
| 著者版フラグ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||
