| アイテムタイプ |
紀要論文 / Departmental Bulletin Paper(1) |
| 公開日 |
2026-03-13 |
| タイトル |
|
|
タイトル |
持続可能性認証付きウナギに対する消費者選好と支払意思額の分析 ──離散選択実験による日本市場の実証研究── |
|
言語 |
ja |
| タイトル |
|
|
タイトル |
Consumer Preferences and Willingness to Pay for Sustainably Certified Eel Products: A Discrete Choice Experiment Analysis in the Japanese Market |
|
言語 |
en |
| 言語 |
|
|
言語 |
jpn |
| キーワード |
|
|
言語 |
en |
|
主題Scheme |
Other |
|
主題 |
Consumer Preferences |
| キーワード |
|
|
言語 |
en |
|
主題Scheme |
Other |
|
主題 |
Willingness to Pay |
| キーワード |
|
|
言語 |
en |
|
主題Scheme |
Other |
|
主題 |
Discrete Choice Experiment |
| キーワード |
|
|
言語 |
en |
|
主題Scheme |
Other |
|
主題 |
Eel |
| キーワード |
|
|
言語 |
en |
|
主題Scheme |
Other |
|
主題 |
sustainability |
| 資源タイプ |
|
|
資源タイプ識別子 |
http://purl.org/coar/resource_type/c_6501 |
|
資源タイプ |
departmental bulletin paper |
| 著者 |
楊,川
甄,世航
海部,健三
任,彦軍
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| 抄録 |
|
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内容記述タイプ |
Abstract |
|
内容記述 |
Against the backdrop of severe depletion of global aquatic resources, tightening international trade regulations, and rising consumer concerns over food safety and environmental protection, understanding consumer preferences for sustainable eel products holds significant academic and practical value for Japan, one of the world’s major eelconsuming countries. This study empirically analyzes Japanese consumers' preferences and willingness to pay (WTP) for sustainable eel products using Discrete Choice Experiments (DCE, n = 400). Results indicate a strong consumer preference for domestically produced eel, with an additional WTP of 1,102 yen compared to imported products. Consumers also demonstrated significant positive WTP for certification labels: 280.7 yen for drug-free certification and 262.1 yen for sustainability certification. Latent Class Model analysis identified five distinct consumer segments: Lowprice preference segment (28.9%), Domestic-oriented segment (27.7%), Health-conscious segment 19.7%), High-price pursuit segment (12.9%), and Eel-avoiding segment (10.8%). Each segment showed different attribute preferences, highlighting substantial heterogeneity in consumer behavior. The results suggest that marketing strategies should focus not only on sales expansion but also on raising consumer awareness of food safety, domestic industry support, and environmental protection. Certification labels can serve as effective differentiation tools that justify premium pricing while promoting sustainable consumption. As a future research agenda, it is necessary to comprehensively examine how international trade regulations, such as the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), affect consumer preferences and evaluations of certified products. Moreover, attention to the challenges of the global eel trade (Kaifu et al., 2025) further highlights the significance of this study. |
|
言語 |
en |
| 書誌情報 |
ja : 国際経営学論纂
号 5,
p. 63-75,
発行日 2026-03-10
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| 出版者 |
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|
出版者 |
中央大学国際経営学部 |
|
言語 |
ja |
| ISSN |
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|
収録物識別子タイプ |
ISSN |
|
収録物識別子 |
2436-6110 |
| 権利 |
|
|
権利情報 |
この資料の著作権は、資料の著作者または学校法人中央大学に帰属します。著作権法が定める私的利用・引用を超える使用を希望される場合には、掲載誌発行部局へお問い合わせください。 |
|
言語 |
ja |
| フォーマット |
|
|
内容記述タイプ |
Other |
|
内容記述 |
application/pdf |
| 著者版フラグ |
|
|
出版タイプ |
VoR |
|
出版タイプResource |
http://purl.org/coar/version/c_970fb48d4fbd8a85 |
2436-6110_05_063-075.pdf (449.1 KB)
